According to a forecast of the companyApple will increase its original content spend to $ 4.2 billion by 2022. Furthermore, in the course of the series and movie ambitions Apple Music is experiencing a rebranding.
Apple is building a Netflix rival
Apple had already announced in August that onewould like to invest in setting up its own series portfolio. Long-time Apple watcher Gene Munster has now polished his glass ball and predicts that Apple will intensify its efforts in the video-on-demand sector.
Accordingly, Apple will increase its original content spend by 2022 to $ 4.2 billion. Although this represents a significant increase over current issues, it still lags behind the competition. So Munster predicts that Amazon is going with 8.3 billion US dollars in the streaming race. Netflix plans to budget $ 6.8 billion.
However, this does not mean that Apple will not succeed in the sector. For example, the willingness to invest in new content is expected to grow faster at Apple than at Netflix and Amazon. In advance, Apple has already set the course for the project. Together with Jamie Erlicht and Zack Van Amburg, two former Sony TV executives were brought into the team to look after the TV future. The first productions have already become noticeable. For example, a drama series with Jennifer Aniston and Reese Witherspoon to be filmed. Also a reboot of the Steven Spielberg classic “Amazing Stories” sounds interesting.
Due to the increased film and series share, Munster suspects that Apple Music will be renamed. However, he does not have a name for us yet. The monthly fee should not change. So he assumes that the refreshed entertainment platform will continue to cost $ 9.99 or € 9.99 a month.