Xiaomi is not satisfied with the potential of the photo of his smartphones – he wants more

Quality gallery in case of smartphone it’s a problematic issue. Because does it depend on the quality of the sensor used, the skills of the smartphone owner, or maybe software and specialized electronics that process the image? Or from all things at once? The first two things many smartphone manufacturers do not have much impact. Sensors are delivered by external companies, while the education of the owners is within reach, but this software and specialized electronics, which the manufacturer creates alone, gives the most room for maneuver.

The cooperation of producers of mobile equipment and companies from the photographic industry is not new. It used to boil down to providing branded components such as optics. Sometimes it was even just a logo, without translating into specific know-how. But it also happened differently – we remember great Sony Ericsson phones, one can not forget about Nokia’s achievements in image processing technologies.

Sony Ericsson K800i
This was the top-shelf mobile photography in 2006

Two years ago Huawei established cooperation with Leica, which went beyond the standard use of a well-known and valued logo in the photographic industry of the producer. It can be said that the Leica sign was (and is) more of a decoy, and more important changes are hidden under the hood. In the software, in electronic systems designed by Huawei in its own laboratories. Leica has mobilized Huawei’s engineers.

Similarly, it does Apple or Samsung. The smartphones of these manufacturers are advanced in photography, which is largely due to the departments dealing with the development of this part of the product. Xiaomi wants to join this group for good, which has built its image thanks to a very good quality / price ratio.

Unsatisfied, Xiaomi wants more

Xiaomi smartphones are not poor photos. On the contrary, if the DxOMark Mobile ranking is a determinant for us, Xiaomi takes an important position in it. Xiaomi Mi Mix 2S scored 101 points, and 97 points in total, which gives it 7th place in the ranking. Not much less, because 90 points got Xiaomi Mi Note 3, slightly ahead of the highly rated Samsung Galaxy S7 Edge.

DxOMark Mobile Xiaomi Mi Mix 2S

The rankings, however, are so that they usually show the limits of the capabilities of the equipment. And while in certain situations there is a good thing to do, in the case of smartphones, it is particularly important how they fall in the hands of the average user. Such a user can not be defined unequivocally, but it can be assumed that he is usually not an enthusiast of photographic technicians. I want to get photos quickly and reliably.

Probably, among others, because (subjective opinion) Xiaomi does not feel satisfied with the rankings and wants even more. The place for improvement is, as Lei Jun claims, the CEO of this company, the quality of photography (smartphone). To this end, Xiaomi creates its own photo department, which will focus on the development of key technologies for mobile photography on its own.

The information is not official, it comes in a leak, but there is always a stalk of truth in the leaks. Such activities may result in an increase in the real value of products offered by Xiaomi, which the manufacturer may want to balance in some way.

Source: dpreview, inf. own

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