HomePod: Apple sells 600,000 copies in Q1 / 2018

Apple sold around 600,000 copies of the HomePod in the first quarter of 2018. This emerges from a recent study that has focused on the market for smart speakers.

Apple sells 600,000 HomePods in the first quarter of 2018

A recent analysis of Strategy Analytics According to Apple, Apple sold about 600,000 HomePods in the first quarter of 2018. This corresponds to a market share of 6 percent. This puts Apple fourth behind Amazon, Google and Alibaba.

Amazon was able to sell 4 million echo speakers during the same period. This leads to a market share of 43.6 percent. At the same time, Google was able to bring 2.4 million Google Home to the man and the woman (26.5 percent market share). Alibaba also placed in front of Apple with 700,000 units (7.6 percent market share). Behind Apple lies Xiaomi with 200,000 devices (2.4 percent market share). In total, 9.2 million smart speakers were sold in the first quarter of this year.

Amazon is still the clear number 1 in the market for smart speakers. However, due to strong Google Home sales as well as new devices like the HomePod, Amazon had to let up.

David Watkins, Director of Strategy Analytics, commented that “Q & A with 70% share of global smart speaker shipments in Q1 2018 although their combined share has fallen from 84% in Q4 2017 and 94% in the year ago quarter. This is partly a result of a strong growth in the Chinese market for smart speakers where Amazon and Google are currently absent. Alibaba and Xiaomi are leading the way in China and their strength in the domestic market alone is proving enough to propel them into the global top five. ”

There are a few aspects to this statistic to consider. The HomePod can be only since the end of January in the US, Australia and Britain order , Since the 9th of February he is on the market, so the HomePod was not on sale throughout Q1 / 2018. The HomePod costs $ 349 in the US. Echo Dot and Google Home Mini are already available for $ 49. Amazon Echo and Google Home cost $ 99.99 and $ 129, respectively.

Without ifs and buts, Apple is still at the beginning with the HomePod. The device is currently available in three countries and important features such as AirPlay 2 and stereo pairs are not yet available. Siri also has room for improvement.

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