Competition for the 9.7 inch iPad: Microsoft plans cheaper surface

With the new 9.7 inch iPad, which Apple introduced in March of this year, the manufacturer has done a lot of things right in our eyes. The device has been selectively improved (faster processor, support for Apple Pencil) and at the same time lowered in price , Thus, the new iPad 2018 addresses a much larger clientele. Now Microsoft wants to offer a cheaper surface to compete with the new iPad.

Microsoft plans cheaper surface

Bloomberg Microsoft reports that Microsoft is launching a new Surface product family that is lower priced. This should address customers who are not interested in the much more expensive Surface Pro.

The new Surface Tablets should be available from $ 400. This would still be more expensive than the iPad, which starts at $ 329. It also states that the new Surface models should have USB-C and round corners (like the iPad). The display size should be at 10 inches, the devices should be 64GB and 128GB and an LTE option should also be available.

Microsoft Corp. Apple Inc. dominates with the iPad, as soon as the second half of 2018, seeking a hit in a market for cheaper devices.

[…]

Microsoft has struggled to find a high-volume hit with the surface devices as well as to introduce a flow of new choices to keep growth steady. June, Surface revenue declined 2 percent as the company faced lower volume sales owing to an aging Surface Pro line. Revenue rose 32 percent in the most recent quarter, showing new interest in Microsoft’s hardware.

With the Surface Pro Microsoft could celebrate yet no groundbreaking success. Now you obviously try to appeal to a different buyer with a lower-priced model.

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